Early life
Kebede
was born and raised in Addis Abada, Ethiopia. A film director spotted her while
she was attending Lycee Guebre Mariam and
introduced her to a French Modeling agent. After completing her studies, she
moved to France to pursue work through a Parisian agency. Kebede later relocated
to New York City. She has remarked that the modeling industry in Ethiopia is
quite different from the Catwalks on which she is now ubiquitous because in Ethiopia
she had to provide her own shoes for each runway show.
Kebede's big break came when Tom Ford asked her for an exclusive contract for his Gucci Fall/Winter
2000 fashion show. Her popularity in the fashion industry skyrocketed when she
appeared on the cover of the May 2002 edition of Paris Vogue, which
dedicated the entire issue to her.Kebede has been seen on the covers of Italian, Japanese, American, French and Spanish Vogue, V, Flair, i-D and Time's Style & Design. Kebede has been featured in ad campaigns including those for Shiatzy Chen, Gap, Yves Saint-Laurent,[6] Victoria's Secret, Emanuel Ungaro, Tommy Hilfiger,[6] Revlon,[6] Dolce & Gabbana, Escada and Louis Vuitton.
In 2003, she was named the newest face of Estee lauder cosmetics, the only Ethiopian to serve as their representative in the company's 57-year history. Her contract was rumored to be worth $3 million. At this time in Kebede's career, she was ranked #1 on models.com.
In 2005, Kebede was appointed as WHO Goodwill Ambassador for Maternal, Newborn and Child Health.
In July 2007, earning at an estimated total of $2.5 million in the past 12 months, Forbes named her eleventh in the list of the World's 15 Top-Earning Supermodels. In 2008 casting agent James Scully, who is responsible to pick which model is to score a spot on top runways, says in regards to Kebede:
An all-time eternal favorite for me —
she's an exotic Grace Kelly. Models work for years to develop the
poise, grace, and style that she came to the business already equipped with! It
still shocks me that I sometimes have to sell her to a client, but every time
she walks in the room, she always proves me right.
In 2009, Kebede starred in the film-adaption of the bestselling
autobiography Desert Flower by former supermodel Waris Dirie.
The film recounts Dirie's childhood in Somalia, her rise to stardom and
subsequent awareness campaign against female circumcision. It premiered at the
Venice Film Festival and received a standing ovation. Kebede has also had minor
roles in two films: The Good Shepherd and Lord of War.In 2011, Kebede was among the models featured in Lacoste's "new look" campaign in January, a different advertising concept for the year, under the new tagline, “Unconventional Chic”. The ads were shot by Mert and Marcus, showing models wearing the iconic white Lacoste polo shirts worn over fancy black eveningwear.
Kebede is currently ranked at #13 on models.com icons list.
Philanthropy
In 2005, Kebede was appointed WHO Goodwill Ambassador for Maternal, Newborn and Child Health. She then founded the Liya Kebede Foundation, whose mission is to reduce maternal, newborn and child mortality in Ethiopia and around the world. The Foundation funds advocacy and awareness raising projects as well as providing direct support for low-cost technologies, community-based education, and training and medical programs.Kebede has traveled to Ethiopia to support maternal health projects on multiple occasions. In 2009, she worked with the Bill & Melinda Gates Foundation as part of their Living Proof Project. Kebede served as a High-Level adviser for the Center for Global Development's 2009 report "Start with a Girl: A New Agenda for Global Health."
Kebede writes for The Huffington Post about maternal and child health and has been featured in Vogue and on The Daily Beast. She is also part of the Champions for an HIV Free Generation, an organization of African leaders led by former Botswana President Festus Mogae. The Champions advocate for increased HIV prevention and treatment efforts in Africa.
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